© Gotham City Research LLC

September 21, 2017

Last week we released Method Media Intelligence’s report on Criteo.  Today, Gotham City Research is releasing its first report on Criteo, explaining why we believe that ad fraud is a material problem for Criteo, and that the MMI observations are not isolated examples.  

                                                                                                                                                           

Specifically:

  • Over 50% of websites using Criteo are of suspect quality

  • Criteo is worse than its peers based on our study of its websites

  • Clients can cut 50%+ spending on Cr...

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